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Industry Veterans Morgan and Newberry
Look Back
In pre-recorded interviews broadcast
“That was the beginning and we began “But it’s still around, and it looks like
live on Monday, industry veterans
to work together more and more. That
it’s got some leverage. It’s accelerating
James C. Morgan, Chairman Emeritus, made us successful. It gave us also an
even with all these changes.” His recApplied Materials, and Stephen G.
understanding about the governments
ommendation for success? “The main
Newberry, former president and CEO
and company leaders in other parts of
thing is to take your specialty, engage
of Lam Research, took a look back at
the world. They would look to us for
with a good company with good manthe early days of the semiconductor
our thoughts about what was going
agement, and get on the train.”
industry, and the important role that
on, and not just what was happening
Steve Newberry, former president
SEMI played. G. Dan Hutcheson of
politically, but what was happening
and CEO of Lam Research, recalled
VLSI Research moderated.
business-wise and so forth. SEMI was that when he joined the industry in
“Well, of course, SEMICON there
kind of invited into everybody’s living the ‘80s, the way equipment suppliers
at San Mateo was at the fairgrounds
room,” he said.
ran their business was very different.
and you had this fancy equipment
When asked about standards, which
“It was back in the days where lead
right outside the barn where the
started off as simply trying to get a
times to get a system built were
cattle had been,” reminisced
standardized wafer size, Morgan six months, [with a] very vertically
Morgan (SEMICON West
said many things needed to
oriented supply chain, big machine
was at the Fairgrounds in
be standardized because “othshops inside the company. Pretty
1992 when it moved to
erwise each company would go much everything was done in-house,”
Moscone in San Francisco).
off and do their own effort, and
he said. Common manufacturing
“They cleaned it up of course James C. Morgan so then things wouldn’t work
techniques were “bay builds” where
for SEMI. It’s not what you’d
together. That was an important a system “would sit on the floor for
imagine a SEMI event today, but it
thing.” He said standards were also im- three months, get manufactured in
brought customers from all over the
portant as companies became global.
a very slow delivery process” due
world,” Morgan said. “It also did
“At Applied, because we were global,
to shortages from external suppliers
another thing: It funded SEMI. We
in our design specs we would establish and the internal supply chain. Tools
could charge for the show spaces
what the best design was quality and
would and then “go to final test and
and events and so forth, that it would
use-wise, for example, say IBM
then we’d tear it all apart and
give us enough money to run SEMI
in Japan or in German. And
ship it. It was a very inefficient
programs, our outreach programs,
we would use that as our
manufacturing process, a very
standards efforts and other things…
design standard. We gradinefficient supply chain.”
and our marketing program. It was
ually moved our capability
He said the problem was
really fundamental to the long-term
up because we picked the
that quality was very difficult
success of SEMI and really the impact highest standard as our goal Stephen G. Newberry, to achieve because of all
of SEMI as we went global.”
for whatever we were trying
the custom, made-to-order
The development of a powerful
to do.”
products, leading to a lack of repetsemiconductor industry in Japan
Asked what he would tell young
itiveness. Coming from the Navy,
spurred SEMI to sponsor its first Japan people to do in terms of building their
where training was paramount,
exposition in 1977. SEMICON Japan
career based upon what he learned,
Newberry was surprised to see a
debuted in Tokyo and drew 4,500
Morgan recalled that we came into
very different approach. “In the very
attendees perusing over 200 exhibits.
the industry in ‘76/77, he was told that early days, you’d hire somebody,
“My first overseas trip in life outside
Moore’s Law was going to end in ‘81.
throw them out there, do a bunch of
of America was to SEMICON Japan
“I wasn’t so sure how long I was going OJT (on the job training) and just
in 1977 or 1978,” recalled Morgan.
to participate in that industry,” he said. hope they didn’t make Continued on page 8
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